麦当劳(McDonalds)

详细内容

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in1955,amannamedraymondkrocenteredapartnershipwithtwobrothersnamedmcdonald.

theyopenedapopularrestaurantincalifor-niawhichsoldfoodthatwaseasytoprepareandservequickly.hamburgers,frenchfriesandcolddrinkswerethemainfoodthere.

krocopenedsimilareatingplacesunderthesamename,mcdonald's,andtheywereaninstantsuess.helatertookoverthepany,andtodayitisoneofthemostfamousandsuessful"fast-food"restaurantsinamericaandtheworld.

whywashisideasosuessful?probablythemostimportantreasonwasthathistimingwasright.inthe]950s,mostmarriedwomenstayedhometokeephouseandtakecareoftheirchildren.inthe1960s,manywomenreturnedtotheworkplace.

thismeantthattheyhadlesstimeandenergyforhouseworkandpreparationofmeals,sotheydependedmoreon"tvdinners"andfast-foodrestaurants.singleparentsalsohavelittletimetospendinthekitchen.peoplelivingalonealsodependonthistypeoffood,sincecookingforoneisoftenmoretroublethanitisworth.

fast-foodisnotpartofallamericanslives.anothertrendofthe1960s,sometimescalledtheback-to-naturemovement,influencedmanypeopletoavoidfoodthatwaspackagedandprocessed.thispreferencefornaturalfoodcontinuestothisday.

fromthesuessofraymondkroc'sfast-foodbusiness,wecansaythatsocialandeconomictrendsinfluencewhereandwhatweeat.